Sales staff manually updated website vehicle listings once a week from paper inventory sheets. Vehicle price changes, status updates, and trade-in acquisitions were frequently out of sync with core CDK Global DMS records, leading to customer complaints when advertised vehicles had already been sold.
Automating Real-Time Inventory Sync and DMS Integration for a Multi-Location Dealership Network
An automotive dealership group operating twenty-two franchise locations required a unified web inventory platform connected to its core DMS.
Challenge
Solution
FlipWorks developed an automated inventory synchronization engine connected to CDK Global via secure APIs. The middleware monitors DMS inventory tables in real time, automatically publishing updated vehicle pricing, feature specifications, and high-resolution photo galleries to dealership websites.
Result
- Reduced website vehicle inventory update lag from weekly batch updates to real-time automated sync.
- Eliminated inventory discrepancies between advertised web listings and physical dealership lots.
- Streamlined lead routing by automatically pushing online test drive requests directly into DMS sales queues.